In the intertextuality article, Julia Kristeva describes texts in terms of two axis; the horizontal axis which links the reader to the author, and the vertical axis which links the text to other texts. She asserts that what unites these two axis are shared codes linking the text to the network of other works that predicate it. What codes exist that link A Wild Sheep Chase and The Long Goodbye. Identify both implicit and unintentional codes linking these two texts, and explain how they impact your personal interpretation of Murakami’s work.
Come up with examples of advertising where intertextuality enables viewers to grasp the meaning of an ad without explicit explanations. Do you think leveraging intertextuality makes these advertisements more effective?
Anchorage, as defined by Roland Barthes, is when writing under or on pictures helps tell the reader how the image is to be interpreted. Think about how the evolution of memes may be cause to broaden this definition. Do you think that for memes the inverse occurs, where the image provides context with which to interpret the writing?
Which of the 5 subtypes of transtextuality are most evident in Murukami’s A Wild Sheep Chase. Can you think of any instances of these subtypes that trace back to The Long Goodbye?
Opinion Question → Do you think the stringent protection of author’s intellectual property is fair given what you read about how intertextuality shapes all literary creations? What level of recognition should go to the previous works that new works build upon?
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