2. There was an example in the intertextuality article of an Absolut Vodka advertisement from
London of a Queen’sGuard soldier standing in front of a door shaped like a vodka bottle. With
nothing but the company name on the advertisement, they are effectively saying that their product
is so exceptional that there is no need for further explanation. The subtle way of advertising is
also a great way to make the consumer feel like they are a part of a special “club”, in that they
recognize the bottle when others might not. I think this method of advertising is a very
strategic way of marketing as though it is already a successful product.
3. Memes have changed the way many people (particularly the younger generation) perceive
images. There is more of a focus on using one’s own imagination and creativity to determine
the meaning behind an image. Some memes may even assume the viewers to have prior knowledge
that allows them to properly decipher the message that the creator was trying to convey. The use of
memes has given creative power to the people producing them and allows viewers to interpret them
the way they choose.
4. Of the five subtypes listed by Gerard Genette, hypotextuality and metatextuality are most reflected
in Murakami’sA Wild Sheep Chase. This novel shows elements of detective-style writing throughout,
which is similar to Chandler’s The Long Goodbye hard-boiled detective style narrative. In terms of
character development, the protagonist in The Wild Sheep Chase resembles an ordinary man that
encounters extraordinary situations, who seems to always adhere to this good judgement. This is
similar to detective Phillip Marlowe in The Long Goodbye, who seems to be an ordinary detective
that is constantly making decisions based on what he thinks is right. Lastly, there is a heavy use of
monologue from the protagonists in both novels to give the reader a better understanding of who they
are as people and how they rationalize their actions.
5. I think it is most fair to give credit to the author for any original ideas. I believe authors should focus
on creating their own original style without basing it on ideas adopted from others. However, it is also
sometimes useful to adopt ideas from other writers if it enhances the narrative.
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